KAATSU GLOBAL REDESIGN
To completely redesgin the website and lay out information according to what customers need.
Noah Bradley, Catherine Schoenfeld
UX Check (Jakob Nielsen's 10 Heuristics), White board, Sketch, Invision
Stakeholder Interview/Brand Research
Creating User Personas
High Fidelity Wireframes
What is KAATSU-GLOBAL about?
Kaatsu Global is a Southern California based company which sells KAATSU training bands and promotes KAATSU throughout the world.
Who are the users?
Fitness enthusiasts, elderly adults, and anyone wanting to improve their health without wear and tear.
Make KAATSU Bands available world wide
Inform users about KAATSU, it's benefits and the science behind it.
The Stakeholder Interview
We started with an interview with our clients asking what their goal was for redesigning the kaatsu webpage. The design team was given full control of the architecture and redesign excluding the logo.
Heuristic Evaluation: Measure the Design Before Involving the User
We found that information was scattered through out the webiste without any goal. The design team created a current sitemap and used that to create our user interview questions.
High cognitive load to use the website.
Aesthetic and minimal design issues, due to display of much unecessary information on pages.
Major problems with flexibility and effiency of use Accelerators such as search bar and advanced filters unavailable.
PHASE 1 : Research
User Research, It's not just any design, it's User Experience design
Research is always the longest part of the process. Good research creates good design. We intervied 11 users to understand how and why they used the KAATSU product.
The user research goal
To understand how the users want the story told, their actions, motivations and behaviors?
How do gym/physical therapy owners and operators currently find information on new technology or training techniques?
What do they like about this process?
What has been frustrating?
How inclined are USERS to introduce new techniques or products to their clientele?
What value does a new product or technique need to deliver in order for you to introduce it?
Are there specific details/features that you look for when exploring new training products to introduce?
What makes you feel comfortable with a new training equipment, a technique or program?
We pulled out key quotes and keywords from users to use in our site redesign.
Our users wanted this information on the site to decide if they wanted to purchase the item.
User Research Synthesized
We found four major types of using KAATSU for different purposes.
The C&C was a major part of the research process. We compared the layout and information architecture of 7 popular fitness sites. Major insights from the C&C were as follows:
- A hero image is on the homepage
- Text is supported by images on all pages
- Powerful high quality images are displayed on all pages
- Videos show how product is used
- All benefits are clearly defined and backed up by testimonials