Creative, Mindful, Resourceful

Wurrly Brand Guide

Brand Guide

A brand guide is an essential document that any business needs to have. The Wurrlyedu brand guide had been outdated and lacked important elements such as purpose, mission, brand voice and tone, a visual style guide and more.

With a growing company, we needed to make sure that our brand stayed consistent no matter which designer, developer or writer was working on the product. Since the logo aspect of the brand guide had already been created, my main focus was on developing a voice and tone and creating a loose visual guide for designers to follow when creating new designs.